For over 25 years, Steven B. Goodman has enhanced his clients brand by creating the ultimate customer experience. Steven believes that the combination of loyal clients and vendors is the blueprint for a successful experience and business. His concept for Rockstar Events came from the need to advise clients how to use the products he manufactures and sells. At the age of 21, Steven's first major client was Miller Brewing Company. Through this early experience, Steven learned that companies sell their brand, not their product. This allowed Steven to understand the importance of a brand, its target audience and the customer experience.
Ultimately, the key to a promotions success comes from the execution.